The 2013 Marketer of Excellence

The 2013 Marketer of Excellence

The board of directors of the New York Capital Region Chapter of the American Marketing Association has selected Tom Amell, president and COO of Pioneer Bank, as its 2013 Marketer of Excellence.

Thomas L. Amell is the president and chief executive officer of Pioneer Bank. Pioneer Bank is an independent mutual community bank, headquartered in Troy, New York with 17 branches in and around the Capital District.

Previously, Tom was the president of commercial services for SEFCU (State Employees Federal Credit Union, Albany NY), where his duties included strategically directing SEFCU commercial banking functions, building and expanding commercial relationships in the Capital Region, Southern Tier, central and Western New York and developing a successful commercial division within the credit union.

Prior to SEFCU, Tom was the eastern New York regional president for First Niagara Bank. At First Niagara, Tom provided executive level leadership to all 750 employees within the region, established and maintained relationships with business clients and recommended sales and service strategies. Tom led the Regional Corporate Contributions Committee and served on the First Niagara Foundation Board and the Executive Leadership Council.

Before First Niagara, Tom was the New York State Business Banking Director for Citizens Bank (formally Charter One Bank) in Albany, NY, a regional sales manager for GE Capital Corporation and a sales executive for HSBC Bank in Buffalo, NY.

Tom serves as a member of the New York Bankers Association Retail Banking Division Executive Committee, a member of the Executive Council for the Center for Economic Growth, chairs the Siena College Board of Associate Trustees, and sits on the Siena College Board of Trustees.

He is the chairman of Northern Rivers Family Services (the combined boards of Northeast Parent & Child Society and The Parsons Child and Family Center).

Additionally, Tom is a board member of the Albany-Colonie Regional Chamber of Commerce, a member of the Make-A-Wish Northeast New York Chapter board of trustees for and the Board of Directors for the Capital Region Youth Tennis Foundation – 15 Love.

Tom graduated with a Bachelor of Science in Marketing from Siena College and a Masters in Business Administration from the State University of New York at Albany. Tom resides in Clifton Park with his wife, Chris and his son, Jake.

An Excerpt from the Nomination

"As Pioneer Bank's new President, Tom Amell has transformed the banking world with his vision. A new branch opened in Clifton Park in early spring 2013, it transforms banking in branches. It helps the customer have a full enjoyable experience from traditional banking with an open floor concept to US Postal Services and a photo & copy center.

Not only that, he is fully behind giving back to the community. It offers a unique selection of merchandise for sale, and profits from the sale of Pioneer’s own chocolate, coffee, and water will go back to local charitable organizations. With his vision, Pioneer is hoping to change the customer experience in banking.

As for charity, Tom has created a special group of employees, from all areas within the bank, called the Making Change Committee. He has given them the task of deciding how Pioneer Bank contributes to the communities the bank is in, and how the bank contributes, not only by monetary donations, but by employee volunteers that give up their time to help others. Tom truly understands that giving back to our communities is one of the most important components to being a successful local financial institution."

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