06 Nov Bank of America Expands Social Media Staff
This financial institution, headquartered in Charlotte, NC has operations in more than 40 countries worldwide. A company this large couldn't possibly have a single person tending to its social media activities. Instead, Bank of America has an extensive social media staff -- and they are growing it.
Bank of America is facing some serious challenges. They have to provide value by posting content about their services, news, press releases, and they have to respond to customer inquiries, especially complaints. Great care is taken to allow as well as prevent certain employee groups from using social media within the company.