AMA Breakfast Briefs at Pioneer Bank

AMA Breakfast Briefs at Pioneer Bank

This article has been updated, February 7, 2018. AMA Breakfast Briefs for the 2018 year now take place at Pioneer Bank main office/headquarters at 652 Albany Shaker Road, Albany, NY 12211. Pioneer Bank is the 2018 AMA Breakfast Brief Sponsor.

Pioneer Bank
Pioneer Bank’s philosophy is centered on developing engaged employees that are dedicated to providing customers with a convenient, highly personalized level of customer service and being easy to do business with. Pioneer is committed to giving back to the community by partnering with local organizations and businesses. Pioneer has more than $1 billion in assets and currently has 22 branches in the Capital Region.

Ready for some bite-size marketing workshops, served with a side of coffee? We’ve assembled a new breakfast series to help keep you up-to-date on the latest technologies, approaches, and new tools, presented by the very best in the field.

"This series of AMA Breakfast Briefs aims to cover some of the cutting edge issues currently challenging the modern marketer,” says Will Trevor, Executive Vice President of Programming for the American Marketing Association / New York Capital Region Chapter.

The AMA Breakfast Briefs at Wired will cover 12 ‘hot’ topics and have an engaging deliver each session. Topics include video marketing, influencer marketing, omnichannel marketing, and content marketing. The series will take place at Wired, a locally owned independent coffee shop that serves organic and fair-trade coffee.

“They are topics that are shaping marketing in terms of current best practices and future next practices, from SEO to the arrival of the Internet of Things; and from content marketing to social media,” says Trevor.

Marketers who attend these workshops will be more alert, more fluent and more competitive in what has become a very complicated marketplace.

The first “Breakfast Brief” will take place at Wired Coffee on Albany Shaker Road.

Complete list of topics:

• Video Marketing
• Influencer Marketing
• Big Data and Marketing Analytics
• Storytelling and Content Marketing
• Mobile Marketing
• Internet of Things
• Agile Marketing
• Marketing Attribution
• Omnichannel Marketing

“Anyone attending these briefs will have the opportunity to meet fellow professionals, but also gain insight into an important topic from a leading expert and you'll also have some powerful takeaways to help you advance your career and demonstrate how you are current and up-to-date in your chosen field,” says Trevor.

Attend the December 6th AMA Breakfast Brief!

Molly Belmont is AMA New York Capital Region's VP of News. She is a marketing professional with over 10 years experience in writing, editing, public relations, project management, community outreach and business development. Find out more about Molly on LinkedIn.

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