Marketing Icons: The Apple Logo

Apple Logo - Think Different

Marketing Icons: The Apple Logo

According to Forbes, which compiles a list of ‘The World’s Most Valuable Brands’, the most valuable brand in 2016 was Apple. Its value was estimated at $154.1 billion, which is nearly double the second most valuable brand, Google, valued at $82.5 billion! The famous Apple logo, which symbolizes the brand, has an interesting history: in the 70s its earliest incarnation featured an image of Isaac Newton seated beneath an apple tree.

That original logo was short-lived, however, when Apple founder, Steve Jobs, commissioned a designer to produce the now famous 'rainbow apple'. This iconic image featured the colors of the rainbow, an allusion to the discovery of gravity, and what some suspected was a reference to the tree of knowledge. The rainbow apple was emblazoned on Apple products for much of the 80s and 90s and speculation was rife about its true meaning. Some commentators suggested that it was also a tangential reference to the father of modern computing, Alan Turing, who took his life by eating an apple laced with cyanide.

In recent years, the logo has gone through many further iterations, with the 3D version currently in use on the company's products. While a brand is more than just its logo, the visual imagery plays a key part in communicating the value of the brand to its customers and there can be few more iconic than that of Apple.

Image Credit: Rob Janoff - Apple, Public Domain,

Will Trevor is NYCRAMA's VP of Social Media. He has a background in sales and marketing, where his experience spans both agency and client-side positions. Will also worked in a range of industries, from the public sector, to manufacturing and recruitment. Most recently, he has applied his practical experience to the field of education and training, where he teaches in higher education, both in the UK and the USA. Find out more about Will on LinkedIn.

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