AMA Member Profiles: Shawn Lockwood of Modern Press

Shawn Lockwood in a flamingo shirt

AMA Member Profiles: Shawn Lockwood of Modern Press

AMA: Who are you and what do you do?

I am a graphic designer at Modern Press. I design marketing collateral for a variety of printing needs that our customers have; anything from business cards to annual reports. In my spare time, I create content for a social media influencer/gamer by the name of Ashek.

AMA: What do you enjoy most about your current role?

I never know what to expect. Any day I can have a company that I’ve never heard of bring in a design problem I’ve never solved. There are a lot of exciting opportunities to get creative.

AMA: Why is being up-to-date with the latest marketing thinking so important in your current position?

I’m not only expected to make a beautiful layout, but I’m often asked to create the copy, develop the marketing strategies, and advise clients on additional marketing opportunities. I’m sure anybody in a creative field can relate. Clients prefer using one source for a variety of needs. At Modern Press, we try to make that possible.

AMA: What was the best piece of business advice that anyone ever gave you?

A hunter’s arrow that’s shot without aim will certainly hit something. It just won’t be something he wants. Always have goals that you’re trying to hit.

AMA: How long have you been a member and why did you join the American Marketing Association?

 I was invited to a breakfast brief about online video in May, 2018. I got so much out of the event, I joined later that month.

 AMA: How do you feel that membership will benefit you personally and professionally?

 It’s a great community of like-minded creators, and the events are a unique resource. I find a lot of inspiration not only from the events, but the other members I meet. Everybody seems to really have a passion for what they do.

AMA: Where do you see yourself in 5 years in terms of your marketing career?

That’s a difficult question to answer. 5 years ago, I was finishing up my BFA and thinking I’d want a career focusing on illustration and branding. I’m currently developing a passion for data and analytics, and that’s what I’m setting goals around. One of my favorite things about this industry is that there is always another unique thing to learn; another passion to have. In 5 years, I’ll probably be learning about something I’ve currently never heard of.

If you would like to know more about becoming involved with the local AMA New York Capital Region Chapter, drop us an email to: Check out our Facebook page or come along to one of our future events.

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