05 Dec AMA Member Profiles: Shawn Lockwood of Modern Press
AMA: Who are you and what do you do?
I am a graphic designer at Modern Press. I design marketing collateral for a variety of printing needs that our customers have; anything from business cards to annual reports. In my spare time, I create content for a social media influencer/gamer by the name of Ashek.
AMA: What do you enjoy most about your current role?
I never know what to expect. Any day I can have a company that I’ve never heard of bring in a design problem I’ve never solved. There are a lot of exciting opportunities to get creative.
AMA: Why is being up-to-date with the latest marketing thinking so important in your current position?
I’m not only expected to make a beautiful layout, but I’m often asked to create the copy, develop the marketing strategies, and advise clients on additional marketing opportunities. I’m sure anybody in a creative field can relate. Clients prefer using one source for a variety of needs. At Modern Press, we try to make that possible.
AMA: What was the best piece of business advice that anyone ever gave you?
A hunter’s arrow that’s shot without aim will certainly hit something. It just won’t be something he wants. Always have goals that you’re trying to hit.
AMA: How long have you been a member and why did you join the American Marketing Association?
I was invited to a breakfast brief about online video in May, 2018. I got so much out of the event, I joined later that month.
AMA: How do you feel that membership will benefit you personally and professionally?
It’s a great community of like-minded creators, and the events are a unique resource. I find a lot of inspiration not only from the events, but the other members I meet. Everybody seems to really have a passion for what they do.
AMA: Where do you see yourself in 5 years in terms of your marketing career?
That’s a difficult question to answer. 5 years ago, I was finishing up my BFA and thinking I’d want a career focusing on illustration and branding. I’m currently developing a passion for data and analytics, and that’s what I’m setting goals around. One of my favorite things about this industry is that there is always another unique thing to learn; another passion to have. In 5 years, I’ll probably be learning about something I’ve currently never heard of.
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