Author: NYCRAMA

Why do some things - like the ALS Ice Bucket Challenge or Chewbacca Mum - go viral so quickly and yet so much content posted on social media remains unshared, unliked, and unread? On this very subject, Wharton Professor, Jonah Berger - author of the best-selling...

In May 2016, the American Marketing Association (AMA) underwent a major transformation. The organization unveiled its new global brand identity and logo. New Logo, Colors, and Tagline As marketers, we know the choice to rebrand is not to be taken lightly. Rebranding involves a change in positioning,...