Author: Sandra Kear

American Marketing Association members and local business professionals meet early on the middle Wednesday of every month for the AMA’s Breakfast Brief series of talks at Pioneer Bank.  This popular series features experts on relevant marketing topics and provides best practice and next practice for...

The speaker at the American Marketing Association New York Capital Region Chapter Breakfast Brief in May was Neerav Patel of IBM. In front of an interested and packed audience, Neerav answered the question: “Big Data and Marketing: What’s the Big Deal?” EVP of Programming, Will...