News

Marketing Icons: The Rise and Fall of the Marlboro Man

The Marlboro Man must be one of the most iconic images ever created by the advertising industry. Developed by industry legend, Leo Burnett, it emerged in the 50s during a time when smoking was prevalent and the health dangers little known, and it ran until 1989...

5 Ways to Infuse Storytelling into Your Content Marketing

Humankind has been telling stories for centuries—from around the campfires of pre-history to the modern eBook. More recently, the growth of social media and the focus upon content marketing, has given storytelling a renewed prominence. Businesses are realizing just how much stories, and the art of...

What is the Omni-Channel
Marketing Brief: What is the Omni-Channel?

Marketing Brief is an occasional series that looks at a specific aspect of marketing and gives you a bite-sized briefing that tells you all you need to know to be up-to-date on an important topic. Marketers have a bewildering array of channels with which they can...

How Science Can Help Your Social Media Content Go Viral

Why do some things - like the ALS Ice Bucket Challenge or Chewbacca Mum - go viral so quickly and yet so much content posted on social media remains unshared, unliked, and unread? On this very subject, Wharton Professor, Jonah Berger - author of the best-selling...

NYCRAMA Getting Ready for The New AMA

In May 2016, the American Marketing Association (AMA) underwent a major transformation. The organization unveiled its new global brand identity and logo. New Logo, Colors, and Tagline As marketers, we know the choice to rebrand is not to be taken lightly. Rebranding involves a change in positioning,...

2013 Student Scholarship Winner Announced

NYCRAMA is pleased to announce that Richard Guido, a sophomore from SUNY New Paltz, is the winner of this year's $1,000 Student Scholarship. The Student Scholarship is awarded to an individual student or group of students for exceptional work in completing a marketing plan. Richard's plan...

Long-Term AMA Members Honored

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]On May 15th, our chapter of the American Marketing Association honored 31 area marketers who have been members of the chapter for ten years or more. The list of honorees includes marketing practitioners and educators from a wide range...

2013-14 Chapter Elections

The NY Capital Region Chapter of the American Marketing Association is seeking nominations to serve as officers including: President, Secretary, Treasurer on the 2013-2014 Board of Directors. The term is a 12-month commitment, beginning in July 2013, and finishing in June 2014. Interested parties must be...

NewsNYCRAMA Announces 2014 Student Scholarship Winner

The New York Capital Region chapter of the American Marketing Association (NYCRAMA) is pleased to announce that Elizabeth Sydney from SUNY New Paltz is the winner of NYCRAMA's annual $1,000 Student Scholarship marketing competition. The Student Scholarship is awarded by NYCRAMA to an individual student or...