News

The speaker at the American Marketing Association New York Capital Region Chapter Breakfast Brief in May was Neerav Patel of IBM. In front of an interested and packed audience, Neerav answered the question: “Big Data and Marketing: What’s the Big Deal?” EVP of Programming, Will...

Guest post by: Matt Scarchilli and Lauren Valentine of Winning Process, LLC (a Sandler Training Center) Today's buyer's journey has evolved into online-heavy research and marketing, but technology is still crucial to the sales process and its success. Staying relevant and timely requires savvy sellers to change...

November 16, marketing and communications professionals from across the region came together to celebrate a year’s worth of significant accomplishments. The annual MARCOM Awards offered the opportunity to recognize important campaigns, well-designed websites, and successful publications, and to celebrate the industry we love. This marked...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]AMA: Who are you and what do you do? I’m Michael Roach. I am a marketing and creative consultant. With my company, Michael Roach Creative, what I do is help businesses stand out more and get positive business results....

New research from Teal Vivacqua Social media is increasingly important for B2B marketers. Each segment (government, employees, investors and media) can be addressed on social media. Of course, each segment has vulnerabilities that can be exploited, too. Teal Vivacqua recently completed a study on B2B Marketing, by...

According to Forbes, which compiles a list of ‘The World’s Most Valuable Brands’, the most valuable brand in 2016 was Apple. Its value was estimated at $154.1 billion, which is nearly double the second most valuable brand, Google, valued at $82.5 billion! The famous Apple...