News

Why do some things - like the ALS Ice Bucket Challenge or Chewbacca Mum - go viral so quickly and yet so much content posted on social media remains unshared, unliked, and unread? On this very subject, Wharton Professor, Jonah Berger - author of the best-selling...

In May 2016, the American Marketing Association (AMA) underwent a major transformation. The organization unveiled its new global brand identity and logo. New Logo, Colors, and Tagline As marketers, we know the choice to rebrand is not to be taken lightly. Rebranding involves a change in positioning,...

NYCRAMA is pleased to announce that Richard Guido, a sophomore from SUNY New Paltz, is the winner of this year's $1,000 Student Scholarship. The Student Scholarship is awarded to an individual student or group of students for exceptional work in completing a marketing plan. Richard's plan...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]On May 15th, our chapter of the American Marketing Association honored 31 area marketers who have been members of the chapter for ten years or more. The list of honorees includes marketing practitioners and educators from a wide range...

The NY Capital Region Chapter of the American Marketing Association is seeking nominations to serve as officers including: President, Secretary, Treasurer on the 2013-2014 Board of Directors. The term is a 12-month commitment, beginning in July 2013, and finishing in June 2014. Interested parties must be...

The New York Capital Region chapter of the American Marketing Association (NYCRAMA) is pleased to announce that Elizabeth Sydney from SUNY New Paltz is the winner of NYCRAMA's annual $1,000 Student Scholarship marketing competition. The Student Scholarship is awarded by NYCRAMA to an individual student or...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/4"][vc_single_image image="108" qode_css_animation=""][/vc_column][vc_column width="3/4"][vc_column_text] The board of directors of the New York Capital Region Chapter of the American Marketing Association has selected Tom Amell, president and COO of Pioneer Bank, as its 2013 Marketer of Excellence. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no"...