AMA Breakfast Brief: Creating Killer Content for Viral Marketing

AMA Breakfast Brief: Creating Killer Content for Viral Marketing

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Date(s) - 12/13/2017
7:30 am - 8:45 am

Wired Coffee


Event sponsored by: Pioneer Bank

Pioneer Bank
Pioneer Bank’s philosophy is centered on developing engaged employees that are dedicated to providing customers with a convenient, highly personalized level of customer service and being easy to do business with. Pioneer is committed to giving back to the community by partnering with local organizations and businesses. Pioneer has more than $1 billion in assets and currently has 22 branches in the Capital Region.

In this first of a series of AMA Breakfast Briefs at Wired, Will Trevor, of the AMA New York Capital Region Chapter and member of faculty at Excelsior College, discusses why things spread and go viral. Creating content that engages the audience and grabs their attention on a crowded social media timeline, whether that is Facebook, Twitter, or LinkedIn, is the Holy Grail of content marketing. So a key takeaway from this talk will be helpful ideas from some of the leading thinkers on the topic of viral marketing, so whether you currently work in marketing, or even if you hope to in the future, there will be something here for you.


The meeting starts with arrivals from 7:45 AM and the speaker speaks from 8:00 – 8:45, with the final 15 minutes for questions.


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