AMA Breakfast Brief: The Power of Influencer Marketing – Top 5 To Do’s in 2018

AMA Breakfast Brief: The Power of Influencer Marketing – Top 5 To Do’s in 2018

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Date(s) - 02/14/2018
7:30 am - 8:45 am

Pioneer Bank (Main Office/Headquarters)


Event sponsored by: Pioneer Bank

Pioneer Bank
Pioneer Bank’s philosophy is centered on developing engaged employees that are dedicated to providing customers with a convenient, highly personalized level of customer service and being easy to do business with. Pioneer is committed to giving back to the community by partnering with local organizations and businesses. Pioneer has more than $1 billion in assets and currently has 22 branches in the Capital Region.

According to Forbes magazine, now is a good time to be in influencer marketing as its role and impact is set to increase in the years ahead. According to TapInfluence, 73% of marketers have a budget for it and 71% of consumers are more likely to make a purchase based upon social media reference, with 70% of teenage YouTube subscribers trusting influencer opinion over celebrity endorsement (Forbes).

In this next AMA Breakfast Brief, influencer marketing expert Sarah Wilson will look at the role of micro-influencers and mommy-bloggers, for example, compared to the continuing influence of celebrity endorsement.

She will examine some of the cross-channel influences and look at different strategies for the various platforms, from Instagram, Amazon, Twitter, and Facebook. She will also give you some key takeaways in terms of the various free tools available for influencer mapping and tracking.

The briefing will give you a fascinating overview into the power of influencer marketing and provide you with 5 key tips to help develop your influencer marketing strategy for 2018.

Who is Sarah Wilson?

Sarah Wilson Business Communications specializes in designing and executing highly customized influencer marketing and public relations campaigns on behalf of authors, executives, brands, and agencies.

Sarah Wilson has managed owned, earned, and paid media campaigns for various New York City agencies including the Agency of Trillions,  MAYA Company, Digipowers, and YouCast (now SocialChorus). Accounts have included Lionsgate Entertainment, Mondelez International, Hillshire Farms, and Hearst Corporation.

Wilson was an early participant in Ferrazzi Greenlight Consulting’s Author Coaching Program that focuses on harnessing the power of relationships and networks to drive book sales. She has also participated in Jane Atkinson’s “The Wealthy Speaker” Coaching Program.

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