28 Jul Arrive at Better Business Decisions with Competitive Intelligence
Date(s) - 07/28/2016
7:45 am - 9:00 am
Century House, Latham
To make better business decisions, you need evidence. Without evidence, you navigate the unknown and increase your risk of losing customers, revenue, and opportunities.
How do you gain insight from an ever-changing marketplace? Which trends should you observe or discard? Can you survey the business environment and use resources to keep you and your company informed?
With competitive intelligence (CI), marketers can uncover new and important competitors, monitor prospects and customers, and reduce the likelihood of business risks. Hear real-world examples of how competitive intelligence serves as an early warning system for companies. Step through exercises that allow you to safely practice informed decision-making.
Attendees will get the knowledge needed to understand the present and start forecasting for the future.
Join NYCRAMA and Michael Roach for a discussion on how to use competitive intelligence to make better business decisions.
- Competitive intelligence is not just about your competitors
- Focus on important signals instead of the noise
- Learn how businesses detected opportunities and threats
- access free and inexpensive tools to monitor the business environment
Michael Roach is a marketer, creative consultant, and multifaceted artist. His career has allowed him to create content, provide value to businesses, speak to audiences about marketing and technology, and work on award-winning documentaries.
In addition to being a member of the American Marketing Association (AMA), Michael also belongs to the American Society of Composers, Authors, and Publishers (ASCAP).
Michael’s work involves many areas of the content creation and development process like design, writing, photography, and music-making. Audio and video-editing software company, Avid, recognized Michael for his use of their software to produce the multimedia concert performance, “The Black Book Project.” This multimedia concert featured images of the cosmos from NASA’s Hubble Space Telescope combined with illustrations, video, and original jazz compositions. His creative, entrepreneurial spirit gives him a holistic approach when asked to solve complex problems.
Currently, Michael consults small to midsize businesses, works as a marketing manager for a global software company named InfoEd Global, and serves as Executive Vice President of Communications with the New York Capital Region chapter of the AMA (NYCRAMA).