Big Data and Marketing: What’s the Big Deal?

big data and marketing

Big Data and Marketing: What’s the Big Deal?

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Date(s) - 06/13/2018
7:30 am - 8:45 am

Pioneer Bank (Main Office/Headquarters)


Many experts claim that video is the future of content marketing! Big Data is on everyone’s lips at the moment! As a buzzword and a way of doing business, it is fundamentally altering the way that marketing is practiced. Whether it is data from daily business transactions, sales data from your website, or social media interactions from your content marketing efforts, Big Data is having a big impact on marketing! And, you need to know about it!

Neerav Patel is a Big Data expert and he will be speaking on how IBM, The Weather Company, and Watson Advertising are using the technology with Artificial Intelligence (AI). Patel will explain what Big Data is and how it can be used to transform processes and information available to marketers.

About the Speaker
Neerav Patel is the Cognitive & Analytics Global Weather Solution Leader for IBM Services, The Weather Company, and Watson Advertising. He has been in the marketing and advertising space for 20 years covering healthcare and media. He has launched successful startups in healthcare and broadcast and is now at IBM leading solutions for the IBM Services Global Weather Team. Patel has a B.S. in Finance from Siena, an MBA from Rensselaer Polytechnic Institute (RPI), and an M.S. in Predictive Analytics from Northwestern University.

The AMA Breakfast Brief Series
This series of AMA Breakfast Briefs covers ‘hot’ topics in marketing with a knowledgeable and engaging speaker expert to deliver each session.

Event sponsored by: Pioneer Bank

Pioneer Bank
Pioneer Bank’s philosophy is centered on developing engaged employees that are dedicated to providing customers with a convenient, highly personalized level of customer service and being easy to do business with. Pioneer is committed to giving back to the community by partnering with local organizations and businesses. Pioneer has more than $1 billion in assets and currently has 22 branches in the Capital Region.

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