Mobile Marketing: Maximizing Your Mobile Advantage

Mobile Marketing: Maximizing Your Mobile Advantage

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Date(s) - 04/11/2018
7:30 am - 8:45 am

Pioneer Bank (Main Office/Headquarters)


Mobile is becoming an increasingly vital component of our everyday lives, and a mobile-optimized marketing strategy will prove critical to the success of businesses across verticals. This discussion will focus on what it means to have a mobile-first mentality and how to prioritize use and engagement in your website, paid ads, social media, and user experiences. Covering multiple channels and the distinct opportunities associated with each one, these insights will help inspire new ideas to reinvigorate your mobile strategy.

Who is Jen Van Iderstyne
Jen Van Iderstyne has been working in the digital marketing industry for the last 12 years. Over the course of her career, she has led multiple teams who have helped companies shape and implement improvements to their websites with a focus on search engine optimization (SEO). She continues to advocate for the principles of SEO, while also contributing to broader marketing strategies and guiding cross-channel campaigns. Jen works as a senior strategist for Overit, a full-service creative agency in Albany, NY.

The AMA Breakfast Brief Series
This series of AMA Breakfast Briefs covers ‘hot’ topics in marketing with a knowledgeable and engaging speaker expert to deliver each session.

Topics include:
• Video Marketing
• Big Data and Marketing Analytics
• Storytelling and Content Marketing
• Mobile Marketing
• Internet of Things
• Agile Marketing
• Marketing Attribution
• Omnichannel Marketing
• User Experience
• Search Engine Optimization (SEO)
• Social Media Optimization (SMO)

Event sponsored by: Pioneer Bank

Pioneer Bank
Pioneer Bank’s philosophy is centered on developing engaged employees that are dedicated to providing customers with a convenient, highly personalized level of customer service and being easy to do business with. Pioneer is committed to giving back to the community by partnering with local organizations and businesses. Pioneer has more than $1 billion in assets and currently has 22 branches in the Capital Region.

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