Content Marketing: “The New Content Culture”

Content Marketing: "The New Content Culture"

Content Marketing: “The New Content Culture”

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Date/Time
Date(s) - 08/15/2018
7:30 am - 8:45 am

Location
Pioneer Bank (Main Office/Headquarters)

Categories


Forget websites, social media, and blogs! Companies today are increasingly producing branded digital publications, portals, or content hubs to attract and service customers and improve SEO results—and this has changed the content marketing game. “The New Content Culture,” by Keith Reynolds, offers brand teams, agencies, and entrepreneurs a dynamic and exciting new marketing strategy designed to attract and engage customers. With a conviction that brands need to “think like a publisher” to succeed in today’s search-driven marketplace, Reynolds outlines for marketing leaders an extremely effective way to leverage ubiquitous media and technology to dominate markets and grow relative to competitors.

Reynolds will show you how the key to content marketing success is to align your people, content, and business so that your digital presence effectively connects with your customer audience to achieve your business goals—just like Malcolm Forbes or Ariana Huffington would do if they were launching a new media property. Adopting a “Publisher’s MO” is a time-tested way to achieve this kind of integration. The Content Culture Publisher’s MO offers a roadmap to teams for creating virtual experiences customers will love while achieving measurable ROI.

About the Speaker
Keith Reynolds is a marketing veteran and industry thought leader with deep technology roots. He’s been on the leading edge of digital marketing for almost 30 years, beginning his career as the first IBM Collegiate Rep introducing the PS/2 brand on college campuses. He has since worked on marketing, sales and demand generation with other category leaders including, Apple, Kodak, and Vodafone, and launched several technology start-ups. As Sales and Marketing Lead with Galileo Tech Media, Keith provides strategic guidance for clients and offers a vast network of trusted SEO Content resources to help them succeed. Reynolds is the programming chair of the AMA New York and a member of the In-House Agency Forum (IHAF). A speaker, coach, writer and producer, Keith naturally loves to connect with fellow marketers and share his knowledge to help them accomplish their goals.

The AMA Breakfast Brief Series
This series of AMA Breakfast Briefs covers ‘hot’ topics in marketing with a knowledgeable and engaging speaker expert to deliver each session.

Event sponsored by: Pioneer Bank


Pioneer Bank
Pioneer Bank’s philosophy is centered on developing engaged employees that are dedicated to providing customers with a convenient, highly personalized level of customer service and being easy to do business with. Pioneer is committed to giving back to the community by partnering with local organizations and businesses. Pioneer has more than $1 billion in assets and currently has 22 branches in the Capital Region.

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