The Power of Personal Branding

The Power of Personal Branding

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Date(s) - 06/22/2017
11:30 am - 1:15 pm

Capital Region Chamber (Albany Office)


In this panel discussion with three of the Capital Region’s most prominent business people, learn their secrets as we explore the importance of developing a powerful personal brand. From the first impression your clients have of you; to the way you present yourself at networking meetings; or how you convey your digital identity online … personal branding matters! In this AMA Masterclass, you will take away some powerful insights with which to start working upon your own personal branding TODAY!

Who are the panelists?

Alan Baker is President of Creative Marketing Concepts and President of the American Marketing Association – New York Capital Region. Alan lives his motto: ‘Be Creative. Be Bold. Stand Out.’ Creative Marketing Concepts, founded in 1997, is an integrated marketing company offering products and services in five categories – Print, Promotional, Packaging, Presentation, and Premiums. Alan takes pride in his dedicated commitment to – Quality, Service, and Reliability. Alan’s energy and passion allow him to present a powerful personal brand to his clients and contacts.

Dale Klein, the founder of Profitable Speech, LLC has helped many local business professionals to sound their best since 1994. She has worked with so many clients, from Fortune 100 companies, to individual professionals wanting to be their best at an award ceremony or improve their speaking voice when dealing with clients. Dale has a powerful personal brand that conveys her professionalism and shows potential clients how she ‘walks-the-walk’, as well as talking some powerful talk!

Don Purdy is Director of the SUNY Weekend MBA Program. Don is one of the Capital Region’s most prominent business people, his aim is to help people’s career dreams come true in his role as Director of the University at Albany’s executive Weekend MBA Program. He oversees all aspects of the AACSB-accredited program, including recruiting, and retaining students, administration, planning the international residency, alumni and community relations, event coordination, catering, and all marketing initiatives. Don is a tireless advocate of the Weekend MBA and there are few business professionals in the Region who haven’t encountered him, whether in person or via his powerful online presence.


Event Details

AMA Member, PRSA Member, and Student (w/ID) – $20
Non-Member – $25


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