StartUps: Marketing for Success!

Startups: Marketing for Success

StartUps: Marketing for Success!

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Date/Time
Date(s) - 09/27/2018
5:30 pm - 8:00 pm

Location
Urban Co-Works

Categories


Start-up marketing presents unique challenges and opportunities and provides valuable marketing lessons to other fields. Whether you are grappling with the launch of a start-up, or considering your exit from a successful venture, how should you market the organization to the various stakeholders across the lifespan of the startup? Does the marketing strategy differ before launch, during the start-up phase, or when you are readying the business for a buyer? Start-up marketers need to be both innovative and creative in marketing the concept of their business, as well as the product or service, and they often do it on a limited budget. The panel of experts associated with the start-up community, will provide insight on start-up marketing across the lifespan of the business and attendees will gain valuable takeaways about start-up marketing that can be applied across a range of organizations and industries.

Panel

  • Moderator: Will Trevor, American Marketing Association
  • Jan Woodcock: Managing Director at Blackstone LaunchPad
  • Peter Dean: Founder of Rendertribe
  • Darrin Jahnel: Co-Founder and CEO, Jahnel Group
  • V. Owen Bush: Principal at Hudson Virtual Tours
  • Miguel Berger: Chief Idea Officer (Owner) of Better Homes and Gardens Real Estate Tech Valley & Co-Founder of Voiceter Pro LLC
  • Donnie De Vito: Entrepreneur in Residence at Siena College

Cash bar and complimentary appetizers provided by Rare Craft Steak and Cocktails.

Cost of event:
Urban Co-Works members: FREE
AMA/PRSA Members: $15
Non-members: $20

Brought to you by URBAN CO-WORKS, Buzz Media Solutions, American Marketing Association New York Capital Region Chapter and Union College

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