17 Apr The Future of Influencer Marketing: Working with Influencers to Develop Your Brand in 2019
Date(s) - 04/17/2019
7:30 am - 8:45 am
CAP COM Federal Credit Union
According to eConsultancy, businesses spent more than $2bn on influencer marketing campaigns in 2018. Influencer marketing is big business for marketers, but the challenge is in selecting the right influencer for your audience and budget. How do you ensure that the influencer is providing a good ROI and helping you to develop your brand? And what are the future trends shaping influencer marketing in 2019? In this AMA Breakfast Brief, you will gain answers to these questions and more, in a topical session that will provide insight from a leading influencer.
What are the Key Takeaways?
Learning from an experienced influencer in the travel and tourism market, in this breakfast brief attendees will learn:
- What influencer marketing is.
- How to work with influencers.
- Where the future of influencer marketing is heading in 2019.
- We will also discuss how to select an influencer for your campaign,
- How to successfully execute an influencer marketing strategy.
Who is Sarah Funk?
Sarah Funk is a travel journalist and video producer who has been to over 40 countries. She runs a New York City and travel brand called SarahFunky, and is frequently seen on Travel & Leisure’s Instagram stories taking over their account of 3.7 million. Sarah also runs a course on how to Travel the World & Make Money Doing It. She has a following of 84,000 and 7 million impressions on her site/social handles monthly. Sarah was recently featured in Forbes discussing the top destinations of 2019.
Our Event Sponsor: CAP COM Federal Credit Union
CAP COM Federal Credit Union is the proud sponsor of the American Marketing Association New York Capital Region Chapter Breakfast Brief series for 2019. Living life to its fullest is so much simpler with CAP COM by your side. We are here to help you fulfill your dreams. Affordable financial services come with friendly one-on-one support from people who care. Because CAP COM is locally owned by its customers, we are truly at your service. Making people the priority also means giving back to the community.