Video Marketing: Powering Your Personal and Company Brand

Video Marketing: Powering Your Personal and Company Brand

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Date(s) - 05/16/2018
7:30 am - 8:45 am

Pioneer Bank (Main Office/Headquarters)


Many experts claim that video is the future of content marketing!

According to HubSpot, by 2019 video will claim more than 80% of web traffic. What is more… data suggests that adding a video to marketing emails can boost click-through rates by 200-300%, and that 64% of customers are more likely to buy a product online after watching a video about it. With statistics like that, can you afford to ignore video as part of your content marketing efforts?

In this Breakfast Brief, you will hear from, Paul Potratz, one of the Capital Region’s leading experts about how you can embed video into your personal and business brand. We will discuss how you can use video to grow your personal brand and your company’s brand, and the questions you didn’t even know to ask! We will discuss all of the misconceptions surrounding video marketing and content, and what you should do about them. For anyone interested in the future of video marketing, this will be an unmissable event!

Here’s what you’ll learn:

  • How to create videos that exceed 300 shares and 100,000 views
  • Video best practices for Youtube, LinkedIn & Facebook (free platforms you should be advertising on)
  • The best gear for creating video & vlogging content
  • Appropriate video lengths for different styles of content
  • How to make videos viewers are compelled to watch
  • How to make sales with your videos without being a salesman.

About the Speaker
Paul Potratz is the owner of Potratz Partners Advertising, a brand experience and engagement agency. Potratz’s agency has a portfolio that include Boeing Aerospace, Lockheed Marting, AC Delco, Honda Canada, Toyota Canada, and more. With over 50 employees, the agency continues grow its client roster with digital marketing strategies, especially video.

The AMA Breakfast Brief Series
This series of AMA Breakfast Briefs covers ‘hot’ topics in marketing with a knowledgeable and engaging speaker expert to deliver each session.

Event sponsored by: Pioneer Bank

Pioneer Bank
Pioneer Bank’s philosophy is centered on developing engaged employees that are dedicated to providing customers with a convenient, highly personalized level of customer service and being easy to do business with. Pioneer is committed to giving back to the community by partnering with local organizations and businesses. Pioneer has more than $1 billion in assets and currently has 22 branches in the Capital Region.

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