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November 16, marketing and communications professionals from across the region came together to celebrate a year’s worth of significant accomplishments. The annual MARCOM Awards offered the opportunity to recognize important campaigns, well-designed websites, and successful publications, and to celebrate the industry we love. This marked...

Ready for some bite-size marketing workshops, served with a side of coffee? We’ve assembled a new breakfast series to help keep you up-to-date on the latest technologies, approaches, and new tools, presented by the very best in the field. "This series of AMA Breakfast Briefs...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]AMA: Who are you and what do you do? I’m Michael Roach. I am a marketing and creative consultant. With my company, Michael Roach Creative, what I do is help businesses stand out more and get positive business results....

New research from Teal Vivacqua Social media is increasingly important for B2B marketers. Each segment (government, employees, investors and media) can be addressed on social media. Of course, each segment has vulnerabilities that can be exploited, too. Teal Vivacqua recently completed a study on B2B Marketing, by...

Many companies are looking to do more digital marketing but not everyone is ready to jump on board. Sometimes, leadership is wary of adopting new marketing strategies. They may be uncertain about demonstrable ROI, unwilling to experiment with an already-tight budget, or out of their...

There are few figures in the marketing industry more influential than legendary advertising executive Leo Burnett, whose Chicago-based ad agency, Leo Burnett Worldwide, still bears his name. Burnett was the man responsible for some of the most iconic advertising campaigns of the Twentieth Century: the Marlboro...

According to Forbes, which compiles a list of ‘The World’s Most Valuable Brands’, the most valuable brand in 2016 was Apple. Its value was estimated at $154.1 billion, which is nearly double the second most valuable brand, Google, valued at $82.5 billion! The famous Apple...