News

The Marlboro Man must be one of the most iconic images ever created by the advertising industry. Developed by industry legend, Leo Burnett, it emerged in the 50s during a time when smoking was prevalent and the health dangers little known, and it ran until 1989...

Humankind has been telling stories for centuries—from around the campfires of pre-history to the modern eBook. More recently, the growth of social media and the focus upon content marketing, has given storytelling a renewed prominence. Businesses are realizing just how much stories, and the art of...

Marketing Brief is an occasional series that looks at a specific aspect of marketing and gives you a bite-sized briefing that tells you all you need to know to be up-to-date on an important topic. Marketers have a bewildering array of channels with which they can...

Why do some things - like the ALS Ice Bucket Challenge or Chewbacca Mum - go viral so quickly and yet so much content posted on social media remains unshared, unliked, and unread? On this very subject, Wharton Professor, Jonah Berger - author of the best-selling...

In May 2016, the American Marketing Association (AMA) underwent a major transformation. The organization unveiled its new global brand identity and logo. New Logo, Colors, and Tagline As marketers, we know the choice to rebrand is not to be taken lightly. Rebranding involves a change in positioning,...

This article from the Albany Business Review gives creative ideas for the grand opening of your new business. Maybe you're not opening a new business - maybe you'd like to reintroduce your business to the community. These ideas are still quite useful. Read more...

Getting strong results with a PPC advertising campaign is a challenge. You have limited space for text and images. Every word -- every character must count. To get creative with your campaign and stay inspired, check out these 4 quick rules that will get you...

Founder and CEO of BrightEdge, Jim Yu, suggests that there's a battle going on — a content battle. You and thousands of digital marketers are fighting this battle right now. This article highlights important steps for understanding your channels and the impact they make. Read Now...