Many companies are looking to do more digital marketing but not everyone is ready to jump on board. Sometimes, leadership is wary of adopting new marketing strategies. They may be uncertain about demonstrable ROI, unwilling to experiment with an already-tight budget, or out of their...
There are few figures in the marketing industry more influential than legendary advertising executive Leo Burnett, whose Chicago-based ad agency, Leo Burnett Worldwide, still bears his name. Burnett was the man responsible for some of the most iconic advertising campaigns of the Twentieth Century: the Marlboro...
The skills of digital marketing have never been more in demand. The AMA recognizes the need to help our members boost their digital marketing knowledge and ensure they are trained by industry experts who understand current and future digital marketing trends so they can tackle...
If you own a smartphone like most Americans, then the chances are that you will recall Pepsi’s recent Kendall Jenner “protest” ad. You may have even only been introduced to it in the context of the severe online backlash it incurred on Pepsi. As a...
[caption align="alignleft" width="200"]Don Purdy[/caption] The following is an interview with Don Purdy, director of the School of Business for University at Albany's Weekend MBA Program. Don was interviewed by Will Trevor, VP of Social Media. AMA: Who are you and what do you do? My name is...
According to Forbes, which compiles a list of ‘The World’s Most Valuable Brands’, the most valuable brand in 2016 was Apple. Its value was estimated at $154.1 billion, which is nearly double the second most valuable brand, Google, valued at $82.5 billion! The famous Apple...
Recent research has shown that 25% of CEOs have a marketing background, so if you aspire to become a highly-paid CEO, then a career in marketing could just be the best route to the C-suite. And, the research also showed that average marketing CEO salaries...
[caption align="alignleft" width="200"]Teal Vivacqua[/caption]Special guest post by: Teal Vivacqua Social media has become a mainstream communication tool for the world—entering personal and professional landscapes in unforeseen ways. In 2016, more than 2.2 billion people used social media1. The days of social media only being found on...
If you have seen a picture on your Facebook timeline of Gene Wilder as Willy Wonka, accompanied by some pithy text; or the actor Sean Bean with a comment that starts, “one does not simply ...
The Marlboro Man must be one of the most iconic images ever created by the advertising industry. Developed by industry legend, Leo Burnett, it emerged in the 50s during a time when smoking was prevalent and the health dangers little known, and it ran until 1989...