Why do some things - like the ALS Ice Bucket Challenge or Chewbacca Mum - go viral so quickly and yet so much content posted on social media remains unshared, unliked, and unread? On this very subject, Wharton Professor, Jonah Berger - author of the best-selling...
In May 2016, the American Marketing Association (AMA) underwent a major transformation. The organization unveiled its new global brand identity and logo. New Logo, Colors, and Tagline As marketers, we know the choice to rebrand is not to be taken lightly. Rebranding involves a change in positioning,...
This article from the Albany Business Review gives creative ideas for the grand opening of your new business. Maybe you're not opening a new business - maybe you'd like to reintroduce your business to the community. These ideas are still quite useful. Read more...
Getting strong results with a PPC advertising campaign is a challenge. You have limited space for text and images. Every word -- every character must count. To get creative with your campaign and stay inspired, check out these 4 quick rules that will get you...
Founder and CEO of BrightEdge, Jim Yu, suggests that there's a battle going on — a content battle. You and thousands of digital marketers are fighting this battle right now. This article highlights important steps for understanding your channels and the impact they make. Read Now...
This financial institution, headquartered in Charlotte, NC has operations in more than 40 countries worldwide. A company this large couldn't possibly have a single person tending to its social media activities. Instead, Bank of America has an extensive social media staff -- and they are...
Are you succeeding in this highly competitive, global economy? If yes, then it's likely you're employing a data-driven marketing strategy. This report from Forbes surveys over 300 senior executives. Find out why the travel industry has a competitive advantage in data-driven marketing and other key insights. Read...
Is the infographic dead? Certainly not. But don't count on slick infographics to get you a steady flow of web traffic for the rest of 2015. Instead, think of how they could be part of a larger marketing strategy. The same goes for other kinds of...
Microsoft's latest version of Windows will arrive Wednesday, July 29. With Windows 10, Microsoft welcomes you to a future that starts as soon as you start using the new operating system. Though Windows 10 is definitely software, they don't use lots of images of the new...
A new study by the CMO Council suggests that few marketers (2%) feel their content strategies are highly effective. Many marketers are not seeing the results they wished for like engagement and quality sales leads. Read Now...