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Getting strong results with a PPC advertising campaign is a challenge. You have limited space for text and images. Every word -- every character must count. To get creative with your campaign and stay inspired, check out these 4 quick rules that will get you...

Founder and CEO of BrightEdge, Jim Yu, suggests that there's a battle going on — a content battle. You and thousands of digital marketers are fighting this battle right now. This article highlights important steps for understanding your channels and the impact they make. Read Now...

This financial institution, headquartered in Charlotte, NC has operations in more than 40 countries worldwide. A company this large couldn't possibly have a single person tending to its social media activities. Instead, Bank of America has an extensive social media staff -- and they are...

Is the infographic dead? Certainly not. But don't count on slick infographics to get you a steady flow of web traffic for the rest of 2015. Instead, think of how they could be part of a larger marketing strategy. The same goes for other kinds of...

NYCRAMA is pleased to announce that Richard Guido, a sophomore from SUNY New Paltz, is the winner of this year's $1,000 Student Scholarship. The Student Scholarship is awarded to an individual student or group of students for exceptional work in completing a marketing plan. Richard's plan...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]On May 15th, our chapter of the American Marketing Association honored 31 area marketers who have been members of the chapter for ten years or more. The list of honorees includes marketing practitioners and educators from a wide range...