brands Tag

There are few figures in the marketing industry more influential than legendary advertising executive Leo Burnett, whose Chicago-based ad agency, Leo Burnett Worldwide, still bears his name. Burnett was the man responsible for some of the most iconic advertising campaigns of the Twentieth Century: the Marlboro...

According to Forbes, which compiles a list of ‘The World’s Most Valuable Brands’, the most valuable brand in 2016 was Apple. Its value was estimated at $154.1 billion, which is nearly double the second most valuable brand, Google, valued at $82.5 billion! The famous Apple...

The Marlboro Man must be one of the most iconic images ever created by the advertising industry. Developed by industry legend, Leo Burnett, it emerged in the 50s during a time when smoking was prevalent and the health dangers little known, and it ran until 1989...

Marketing Brief is an occasional series that looks at a specific aspect of marketing and gives you a bite-sized briefing that tells you all you need to know to be up-to-date on an important topic. Marketers have a bewildering array of channels with which they can...