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5 Ways to Infuse Storytelling into Your Content Marketing

Humankind has been telling stories for centuries—from around the campfires of pre-history to the modern eBook. More recently, the growth of social media and the focus upon content marketing, has given storytelling a renewed prominence. Businesses are realizing just how much stories, and the art of...

How Science Can Help Your Social Media Content Go Viral

Why do some things - like the ALS Ice Bucket Challenge or Chewbacca Mum - go viral so quickly and yet so much content posted on social media remains unshared, unliked, and unread? On this very subject, Wharton Professor, Jonah Berger - author of the best-selling...