social media Tag

What is the Omni-Channel
Marketing Brief: What is the Omni-Channel?

Marketing Brief is an occasional series that looks at a specific aspect of marketing and gives you a bite-sized briefing that tells you all you need to know to be up-to-date on an important topic. Marketers have a bewildering array of channels with which they can...

How Science Can Help Your Social Media Content Go Viral

Why do some things - like the ALS Ice Bucket Challenge or Chewbacca Mum - go viral so quickly and yet so much content posted on social media remains unshared, unliked, and unread? On this very subject, Wharton Professor, Jonah Berger - author of the best-selling...