social media Tag

New research from Teal Vivacqua Social media is increasingly important for B2B marketers. Each segment (government, employees, investors and media) can be addressed on social media. Of course, each segment has vulnerabilities that can be exploited, too. Teal Vivacqua recently completed a study on B2B Marketing, by...

Marketing Brief is an occasional series that looks at a specific aspect of marketing and gives you a bite-sized briefing that tells you all you need to know to be up-to-date on an important topic. Marketers have a bewildering array of channels with which they can...

Why do some things - like the ALS Ice Bucket Challenge or Chewbacca Mum - go viral so quickly and yet so much content posted on social media remains unshared, unliked, and unread? On this very subject, Wharton Professor, Jonah Berger - author of the best-selling...